founded and run by Julie Andrew’s
Intro by Trudy Allsopp
Julie of Urthly Organics has a passion for soap, and whilst she makes a lovely range of other goodies, like toothpaste, natural deoderant, lip balm, bath bombs and milk, and handy items for around the home like natural ‘bug off’ and toilet bombs. Her real love is natural, good for your skin organic SOAP.
All her soap is made using organic oils sourced from a large range of places including Northern Victoria and NSW, Malaysia and Africa.
Non of Julie’s products have any ‘nasties’ in them (like SLS, SLES, parabens, fluoride, titanium dioxide, glycols, fragrance oil and mineral oils) which can affect your wellbeing and they are proudly 100% palm oil and palm derivative free.
I believe a big part of Julie’s success is that her product and business philosophy is completely congruent with the person she is, natural, honest, with an amazing work ethic and a great sense of humour. I’m yet to meet someone who is more active in the market scene, and in between her very demanding market schedule she is very busy making all her products to ensure she has enough stock. She is also super quick on her social media reponses, which never ceases to impress me!!! Julie is a great example of a person driven to succeed and to make a career from her home based business.
Here are Julie’s responses to a range of questions I posed to her earlier this year.
Q: Do you have an underlying philosophy that underpins your business and product?
A: My underlying philosophy is that each ingredient must be natural, easily obtained, preferably straight from the grower and must have minimal impact on the environment.
Q: How did you come up with your business name? Is there a story/meaning attached?
A: Urthly Organics is a name that represents the ethos of my products. I had to spell Urthly as is because when I went to register my name Earthly wasn’t allowed or it had already been taken.
Q: How long have you been doing what you’re doing?
A: I started making soap as a hobby in 1998 – mmmm yes that is quite a long time ago (almost 20 years).
Q: How did you start your current venture – what was the seed/story/inspiration/motivation. Is your business your full-time occupation or is it part-time.
A: I started making soap as a hobby and eventually had so much soap that a friend suggested I do a market. At my first market I made $50 and it was really a ‘fizzer’, but the stall next to me told me about another market that my products would really do well at. I still do that market today, 15yrs later.
My love for soap and creating products that help people, eventually led me to give up my pastrycooking career. Life and career has defiantly had its ups and downs and 2018 is shaping up to be my best year yet.
Q: Where do you actually make/create your products. Does your space represent your ideal environment when you are making/creating?
A: Currently I create my products either in the shed or my kitchen. This space doesn’t represent my ideal working conditions as I am home all day and cannot escape my work. I am dreaming of building a purpose built studio where I can take Urthly Organics out of my house and into its own space.
Q: What do you love most and what have been the greatest challenges about running your business?
A: I love that I now work for myself, I can work my own hours and I get to spend ALL day doing what I love. I can take holidays when I want. The biggest challenge for me is creating a greater output of stock in a more time effective way.
Q: What would you say you’ve learnt since you embarked on this journey?
A: I have learnt that I can do anything, it may take time, I just have to do it.
Q: Do you have a concrete goals for your business into the future, if so what are they?
A: I am just riding the waves of a really good sea at the moment. My main goal is really to build a big shed!!!
Julie’s products can be purchased on her website. Get all Julie’s details at her Bendigo Made Listing